Introduction The majority of us are familiar with at least one social media platform, whether its Facebook, LinkedIn, Instagram or Twitter. For many of us being familiar with a platform is different to being confident using it as a business tool. This article aims to help you understand Why Social Media is a useful business tool, What decisions you need to make before you start and Who you are aiming to reach. Along the way we’ll share a few tips to help you understand more about the bigger picture of social media in a business context. Please note that the information contained in this article is a brief summary of information about the social media industry and figures will be historic. Why Social Media as a Business Tool Many people who have a profile, or two, on social media see them as a means of staying in touch with friends, family and business contacts. However, there are also many individuals and businesses that are using all platforms as successful marketing and sales tools