Introduction The majority of us are familiar with at least one social media platform, whether its Facebook, LinkedIn, Instagram or Twitter. For many of us being familiar with a platform is different to being confident using it as a business tool. This article aims to help you understand Why Social Media is a useful business tool, What decisions you need to make before you start and Who you are aiming to reach. Along the way we’ll share a few tips to help you understand more about the bigger picture of social media in a business context. Please note that the information contained in this article is a brief summary of information about the social media industry and figures will be historic. Why Social Media as a Business Tool Many people who have a profile, or two, on social media see them as a means of staying in touch with friends, family and business contacts. However, there are also many individuals and businesses that are using all platforms as successful marketing and sales tools...

  What Is a Customer Avatar? A Customer Avatar is the modern name for a customer profile. The easiest way to explain what it is, is to give you an example. Imagine a photograph of your best friend. You know everything about them … their age, what country they live in, what they like, dislike, what family, pets, type and size of home they have, their dreams and desires and also their frustrations.  A Customer Avatar is a collection of this type of information that you imagine describes your ideal customer. We will explore how to create one a little later. Just remember ...the more in-depth and detailed your collection of information, the more accurate your customer avatar will be. This ideal customer avatar represents a single most perfect customer you could possibly have, that is to say a person who completely needs and wants your product, your content or your services. This ideal customer could even be the perfect person you would love to work with. An Ideal Customer Av...