Preface Welcome to the digital age, where attention spans are shorter, and the competition for audience engagement is fiercer than ever. For micro businesses navigating the vast landscape of online marketing, the potency of video cannot be overstated. In this guest blog, penned by H J Coulson of Aquarius Dawning ( www.aquariusdawning.com ), we embark on a journey to explore seven pragmatic and cost-conscious video marketing strategies tailored to empower micro businesses. As the founder of Aquarius Dawning, a trailblazing entity in the digital realm, H J Coulson brings a wealth of experience and insights to the table. In an era where creativity and resourcefulness often outshine hefty marketing budgets, Coulson sheds light on practical approaches to leverage the undeniable allure of video content without breaking the bank. Join us as we delve into the intricacies of crafting compelling visual narratives, utilizing user-generated content, optimizing for mobile audiences, and maste